Launching a new charity

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Wildlife & Welfare is a new charity with a team of experienced professionals coming together for a single aim: to support charitable organisations around the world, to help them achieve more. By providing free resources and access to a volunteer network that can help with anything from marketing and fundraising, to animal welfare standards and the latest conservation methods, Wildlife & Welfare is a new lifeline in the charity sector.

One Time Creative was delighted to offer it’s support to this new organisation by providing a complimentary design service for a logo and website.

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Stage one was to research existing charity logos and understand from the Wildlife & Welfare team, their ideas behind the charity brand and image. It was important to not focus on a specific area of the charities work, so equal weighting should be applied to both domestic animals and wildlife. Brand colours were also very important to help distinguish from other charities, while also ensuring they are bold when being advertised and when promoted on clothing by staff and volunteers on projects. After reviewing a range of logo designs and colours, a clear favourite emerged that ticked all the boxes.

The next stage was the website. As with all websites, it is important to identify who the audience is. With Wildlife & Welfare, it was clear the website had to cater for many different audiences from the traditional charity supporter to employees of charities looking for resources to help them. The homepage therefore had to easily point people to the different areas of interest and still explain who the charity was for new visitors.

The website also had to include a resource library with a search facility and a payment gateway to be linked up, allowing for online single and monthly donations.

We are really pleased with the finished website and excited to be updating it with new content over the coming months, including an online shop and gallery page with images from the charity projects all over the world.